You’ll learn what digital marketing is about, including understanding the buzz words and main trends. Our course covers:

  • Search Engine Optimisation (SEO)
  • Pay Per Click (PPC)
  • Types of Online Advertising
  • E-mail Marketing
  • Viral Marketing
  • Online PR
  • Affiliate Marketing
  • Social Media
  • Digital Metrics
  • Regulation and Codes of Practice.

Our digital marketing course will ensure that you are equipped to deal with this shift and make the most of the new business opportunities on offer.


Marketing and Consumer Behaviour (20 credits)

The Marketing and Consumer Behaviour unit covers the theories and techniques of research and consumer behaviour and their application to marketing communications. This unit is designed for individuals without previous marketing qualifications.

Digital Marketing Essentials (10 credits)

The Digital Marketing Essentials unit covers the campaign tools, their application and monitoring. You’ll learn what digital marketing is about, including understanding the buzz words and main trends. It covers Search Engine Optimisation (SEO), Pay Per Click (PPC), types of online advertising, e-mail marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at digital metrics, regulation and codes of practice.

Digital Marketing Planning (10 credits)

The Digital Marketing Planning unit covers the fundamental digital marketing planning concepts. You’ll learn the key factors involved with the implementation, measurement and evaluation of successful plans. The unit will address issues such as relationship marketing, permission and consumer concerns around privacy, trust and security.

This qualification is designed for those who currently work in marketing or are seeking to enter the industry and want to gain more specialist knowledge of digital marketing.

This diploma is ideal if you are developing and implementing digital marketing plans or working in an online team. It will teach you the essentials to understand fundamental digital planning concepts.
But no matter what your role is in your company, you will benefit from gaining insight into today’s digital arena.
Ideal if you want an invaluable asset for your CV and marketing career.

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Approximately 2 semesters which is at least one year You will be expected to complete approximately 400 hours study for this level of qualification. This will consist of both personal study and guided learning with your tutor or online learning.

Marketing and Consumer Behaviour (20 credits)6:30 PM - 8:30 PM
Digital Marketing Essentials (10 credits)6:30 PM - 8:30 PM
Digital Marketing Planning (10 credits)6:30 PM - 8:30 PM