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The Level 4 CIM Certificate in Professional Marketing qualification is designed with flexibility to allow you to do the whole qualification as a whole which is doing 2 mandatory units and one elective. You also get an award (certificate) for every unit you. If studied for the completion of a whole qualification, depending on which elective module is chosen, the qualification is titled as;

  • CIM Level 4 Certificate in Professional Marketing (Customer Experience)=2 Mandatory+ 1 elective (Customer experience)
  • CIM Level 4 Certificate in Professional Marketing (Digital Marketing)= 2 Mandatory+ 1 elective (Digital Marketing)

If a unit is studied as standalone, a unit award can be achieved as is awarded as;

  • Marketing = CIM Level 4 Award in Marketing
  • Integrated Communications = CIM Level 4 Award in Integrated Communications
  • Customer Experience = CIM Level 4 Award in Customer Experience
  • Digital Marketing = CIM Level 4 Award in Digital Marketing

Successful achievement of the Level 4 Certificate in Professional Marketing will allow progression onto the CIM (Level 6) Diploma in Professional Marketing.

CPM

Unit 1: Marketing (Mandatory)

The module is about reorganising the importance of marketing’s role in driving success and delivering results. It provides the knowledge and understanding of the function of marketing within the organisation and demonstrates how an appreciation of customer behaviour can enable effective targeting. It also gives an outline of how external environmental influences affect planning and how information enables decision making.

The unit is assessed by way of an examination comprising of 50 multiple choice questions to be completed within 2 hours.

    CPM

    Unit 2: Integrated Communication (Mandatory).

    This unit recognises how knowledge of customer requirements within different contexts allows organisations to enhance the customer experience. It provides the skills and understanding to assess customer expectations in context and to develop and deliver activities that meet those expectations. It introduces customer experience frameworks and highlights how to establish effective monitoring and measurement techniques that ultimately enable organisations to improve customer experience.

    The unit is assessed by way of an assignment and requires submission of a 12 page assignment based on a given scenario.

      CPM

      Unit 3: Customer Experience (Elective)

      This unit recognises how knowledge of customer requirements within different contexts allows organisations to enhance the customer experience. It provides the skills and understanding to assess customer expectations in context and to develop and deliver activities that meet those expectations. It introduces customer experience frameworks and highlights how to establish effective monitoring and measurement techniques that ultimately enable organisations to improve customer experience.

      The unit is assessed by way of an assignment and requires submission of a 12 page assignment based on a given scenario.

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        CPM

        Unit 4: Digital Marketing (Elective) Digital Marketing (Elective)

        This unit looks at the importance of the ever-evolving, dynamic digital landscape, and understanding how to develop skills to improve digital marketing effectiveness. It provides awareness of the nature of the challenges and opportunities within the digital environment and outlines the skills and tools required to support and enhance marketing activities. It identifies the importance of effective digital monitoring and measurement techniques that enable organisations to improve digital marketing effectiveness.

        The unit assessment criteria and will be assessed by way of portfolio. The assessment will require submission of a work-based portfolio which is broken down into three tasks – research, plan and report.

          LessonInstructorTime
          Unit 1: Marketing (Mandatory)6:30 PM - 8:30 PM
          Unit 2: Integrated Communication (Mandatory).6:30 PM - 8:30 PM
          Unit 3: Customer Experience (Elective)6:30 PM - 8:30 PM
          Unit 4: Digital Marketing (Elective) Digital Marketing (Elective)6:30 PM - 8:30 PM